Shijiazhuang children massage industry development of three big thrust

Now people's life is very good, especially for children, it is in his mouth is afraid, hold in your hand is afraid of, in the heart of a child's health is absolutely parents pride, henan infantile tuina experts think that young children resistance is poor, poor immunity, childhood illness is very normal, but western medicine to treat children, easy to contain antibiotics, but not conducive to the healthy growth of children, so now more and more people chose to use the method of Chinese medicine to treat children, and most of the methods is infantile massage. Now child massage is more rapid development, henan child massage experts analyzed the rapid development of children 3 thrust.

One, children massage the support of national policy

If you want to win a battle, you have to be punctual. He who rules wins, he who masters heaven wins. In recent years, the state has made great efforts to develop traditional Chinese medicine, lower the threshold of access for traditional Chinese medicine, formulate supportive policies, publicize the risks of western medicine antibiotics, open up the second child and children massage to enter the national basic public health service projects and other measures, making the whole traditional Chinese medicine industry full of vigor and vitality.

1. On October 14, 2013, the state council released several opinions on promoting the development of health service industry. Child massage belongs to the category of "health management and promotion" in "health service industry".

2. In 2014, the national health and family planning commission decided to develop "TCM medical technology" (i.e., western TCM) in the national maternal and child health hospital system, including "children massage technology".

3. On May 7, 2015, the state council issued the development plan of TCM health services (2015-2020), which clearly proposed that all women, children and children's hospitals must provide TCM health services, including children massage.

4. In June 2015, the children's massage committee of the world federation of Chinese medicine societies (hereinafter referred to as "the children's massage committee") was established at the first world Chinese medicine conference (yangzhou) summer summit. This is the country's only recognized, international, formal child massage academic organization. This shows that the world federation of Chinese medicine societies, an international academic organization of Chinese medicine, is also paying close attention to the development of the children's massage industry and promoting the special treatment of children's massage by Chinese medicine overseas.

5. In November 2015, the state comprehensively opened the two-child policy, and it is estimated that six million new babies will be born every year. There is a shortage of pediatricians in China.

6. In November 2015, jiangsu provincial commission of health and family planning issued a notice that outpatient services of large hospitals will stop infusion, which is expected to be implemented nationwide soon.

7. On July 22, 2016, the state administration of traditional Chinese medicine, the state health and family planning commission, the ministry of education, the ministry of human resources and social security and other departments replied to the Suggestions submitted by seven deputies to the people's congress on continuous strengthening and further enhancing the promotion of children's massage and health care.

8. On October 25, 2016, the CPC central committee and the state council issued the "healthy China 2030" planning outline;

9. On December 25, 2016, the law of traditional Chinese medicine was adopted at the 25th meeting of the standing committee of the 12th National People's Congress, and was officially implemented on July 1, 2017.

10. On January 16, 2017, the state administration of traditional Chinese medicine and the national development and reform commission published the "One Belt And One Road" development plan for traditional Chinese medicine (2016-2020).

Two, children massage market gap is huge

Nowadays, with the deepening of the mobile Internet era, data information has increasingly become a key factor influencing the development of business. Big data has become a powerful tool for business in the new era and provides more scientific decision-making basis for business development. Location information + time information + public opinion information + behavior information + = the infinite deduction of big data, which can comprehensively integrate information data and provide us with the most acute insight to become your "clairvoyant eye" and "windward ear".

According to the big data of children's massage industry, there are about 10,000 children's massage shops in China at present, and most of them are located in shandong and henan where children's massage development is earlier. According to the data analysis and statistics of ertuo website, at present, the average distance of every family to the massage parlor is 6 kilometers, which is further in large and medium-sized cities, some cities even do not have children massage parlor. And the market should be 1 km a store convenient customers, so more children's massage shops are needed to fill the blank market.

In addition, there is a serious shortage of professional talents for children massage, and the employment prospects are great, which is contrary to the huge market demand. At present, there are less than 100,000 professional trained children massage teachers in China, which cannot fill the market vacancy of 6 million people. There are nearly 300 million children between the ages of 0 and 14, with nearly 20 million babies born every year. Therefore, the market gap of children's massage is huge, with huge market demand and development potential.

Third, children massage to make full use of the Internet

The right place is not as good as the right one. We should think long term, break through thinking limitation, and learn to integrate resources. Make full use of the advantages of the development of the Internet, use the professional platform, and cooperate with the experts to create a children's push shop at the forefront. The ability to integrate resources determines the development space of an enterprise. To some extent, your business can be as big as your ability to integrate.

Today's commercial development cannot be separated from the network, network marketing masters. Internet marketing has become the main force in the market development of small and medium-sized enterprises. Children massage is marketing, children massage entrepreneurs on brand publicity and promotion efforts and professional marketing teams are relatively weak. Therefore, it is very important to choose a brand promotion method with less investment and resource saving.

First of all, online promotion and online interaction of strong corporate image and brand spread as quickly as a virus. In a short time to the point of full public knowledge, the promotion of corporate brand is extremely efficient, and its information transmission speed is 5-8 times that of traditional marketing. Second, it differs from the brief promotion methods of newspapers, magazines and TV broadcasts in that it has good timeliness. Henan children massage to develop to also need to make good use of the Internet, the Internet makes enterprises beyond the space of the restrictions to spread, breaking the time limit.